The Winter 2015 report from the Nonprofit Research Collaborative (NRC) shows that 73 percent of charities met their fundraising goals in 2014, the best result since the group began asking the question in 2010 and a marked increase over the 63 percent that met goal in 2013. In addition, 63 percent of respondents saw growth in funds raised, also the best result since the annual surveys began in 2010.
The study report includes findings by charitable sector and additional detailed results for 15 different fundraising methods, sharing perspectives about what is working to help organizations raise more funds.
The NRC survey collected data from more than 1,200 organizations in the U.S. and Canada about charitable receipts in 2014. The Winter 2015 report is the fifth annual report using the same methods and same questions.
“With generally strong giving across the board, CFRE credentialed fundraisers report more concerns about specific local economies and issues,” said Eva Aldrich, CFRE, President and CEO of CFRE International. “With public unease about the economy slowly subsiding, charities now must work even harder to engage donors more fully, identifying specific challenges and opportunities for their giving. We’ve come through the worst of the recession and its impact—now it’s time to invest resources into reaching out and creating stronger connections with our supporters.”
CFRE International is a proud member of the NRC and is pleased to share the results of this important work with you. Other NRC member organisations include: Association for Fundraising Professionals, Association of Philanthropic Counsel, Campbell Rinker, Giving USA Foundation, the Partnership for Philanthropic Planning, and the National Center for Charitable Statistics at the Urban Institute.