Thomas P. Berekoff, M.A., CFRE
CFRE International Chair
President and CEO
tpb strategic counsel ltd.
Tom Berekoff is CEO of tpb strategic counsel, a Canadian-based consultancy serving charitable and not-for-profit organizations, philanthropic businesses, and individuals. Over his 35+ year career, Tom has helped organizations raise millions to advance their mission, support beneficiaries leading to positive impact, outcomes, and change. He has a wide breadth of leadership, fundraising, and external relations experiences including higher education, continuing education, healthcare, sport, arts and culture, economic and community development, rural and remote context, international development, indigenous peoples, social investment, and faith-based organizations.
Tom received a bachelor’s degree (sport management) from the University of Lethbridge and a master’s degree (philanthropy and development) from Saint Mary’s University of Minnesota. Tom has earned and proudly maintained the CFRE designation since 1995 and has served CFRE International on the Committee on Directorship, Exam Committee, and Finance Committee. He has also served as a volunteer with AFP local chapters and the Canadian Association of Gift Planners, and as a board member of numerous charities and community development agencies.
CFRE International Vice Chair
Shore Community Services
Ms. Alexis Alm, MNA, CFRE, has over 25 years of nonprofit success. She is the CEO of Shore Community Services, a local organization serving individuals with disabilities since 1951.
Ms. Alm is passionate about supporting individuals with disabilities and has been involved with disabilities advocacy for more than four decades. Ms. Alm obtained her CFRE certification in 2008. CFRE is the only certifying body for fundraising professionals worldwide. Ms. Alm has been responsible for many successful capital campaigns in community organizations across the country. Additionally, she is a highly accomplished major and planned giving fundraiser, establishing successful multi-million dollar planned giving programs.
She is a well-known speaker, trainer, and presenter of philanthropy and nonprofit management. In addition to fundraising organizations, Ms. Alm serves on the Board of Directors of the Walter S. and Lucienne B. Driskill Foundation, a Chicago-based grantmaking foundation, as well as the Illinois Association of Rehabilitation Facilities (IARF).
Ms. Alm holds a bachelor’s degree in Organizational Communication from The Ohio State University, a master’s degree in Nonprofit Administration from North Park University, and has a Certificate in Leadership from the University of Delaware Leadership Institute on Developmental Disabilities.
CFRE International Secretary/Treasurer
Stephen Mally brings over 35 years of fundraising and non-profit consulting experience. Having served as a fundraiser in the United States, Stephen transitioned to consulting in Asia-Pacific and in Europe in 2008. He is the CEO and Director of FundraisingForce, a consulting firm based in Sydney, Australia. As a consultant, he has worked with hundreds of schools, universities, and charities gaining a vast amount of exposure to diverse organizations and fundraising programs.
Stephen acquired his CFRE credential in 2012. Stephen was named a Fellow of the Fundraising Institute Australia (FIA) in 2017. He serves on the FIA Board and is a member of the CFRE International Examination Committee. He is a graduate of the University of Wisconsin.
Director of Development and Political Consultant
Arizona Center for Women’s Advancement
A first-generation Tucson native, Edna is fluently bilingual and bicultural, with Spanish as her first language and learning English at age seven. She received her B.A. from the University of Arizona and law degree from the Sandra Day O’Connor School of Law. Edna self identifies as BIPOC/Latinx. She is governed by the tenet that representation is crucial. She brings a unique background of law, teaching, political, and not-for-profit fundraising to her 20-year career.
She serves on the board of the Southern Arizona Chapter of Fundraising Professionals as the CFRE chair. She also previously served on that board as National Philanthropy Day co-chair (2013) and chair (2014). In 2015 she was awarded the AFP Fundraising Executive of the Year award for her career spanning the areas of higher education, not-for-profits, hospitals, and health care. She proudly serves on the board of the University of Arizona Consortium on Gender Based Violence. Edna also teaches International Alternative Dispute Resolution as well as the Deposition collaborative course at the University of Arizona Rogers School of Law.
Edna has previously volunteered for Lawyers for Literacy, the Banner Hospital neo-natal unit, and the Sun Sounds Radio.
Executive Director of Advancement Operations
St. Lawrence University
Rich is currently the Executive Director of Advancement Operations at St. Lawrence University in Canton, New York. There, he leads dynamic teams in prospect research & management, advancement information systems, and records management. Prior to joining St. Lawrence University, he was the Director of Major Gift Development & Advancement Services at Bloomfield College, where he helped to successfully lead the College through its first capital campaign.
Rich received his CFRE certification in 2019 and became a CFRE Ambassador in 2020. Since that time, he has mentored dozens of aspiring CFREs. In 2022, Rich also earned the Chartered Advisor in Philanthropy designation from the American College of Financial Services.
Rich is currently on the Board of Directors of The Orchestra of Northern New York. Previously, he served for six years on the Board of Trustees of Kinnara, one of Atlanta’s premier professional chamber choirs, most recently as Vice President.
Rich has a degree in Music Performance (viola) from Mansfield University and lives in Canton, New York, with his husband D. Jason Bishop, a conductor and composer.
Catherine Bays, CAP®, CFRE
Director of Development
Arkansas Museum of Fine Arts
Little Rock, AR
With almost two decades in the nonprofit sector, Catherine’s experiences include leadership in arts, education, and healthcare philanthropy. She gained her CFRE in 2012 and actively supports individuals interested in the CFRE process. She earned her Chartered Advisor in Philanthropy (CAP) certification in 2021. Catherine’s strengths include creating strategic platforms to support an organization’s fundraising goals, relationship building, and board/volunteer management.
Catherine’s involvement and passion for the arts stems from her past experiences as a professional ballet dancer, teacher, and arts supporter. Her life experiences in funding the arts education have culminated in a rewarding career in nonprofit management and fundraising. Catherine remains very involved in the arts community, serving as an appointed member of the Arkansas Arts Council Executive Board since 2016 and an artist on the state’s art roster since 1996.
Catherine graduated from the University of Arkansas with a B.A. in English, with secondary education certification. She also holds numerous certifications in dance education training and is an accomplished public speaker. Catherine’s community volunteerism includes board positions with organizations that align with her interests in supporting literacy, children in need, and women’s leadership.
President & CEO
Royal Columbian Hospital Association
New Westminster, BC
Jeff Norris’s career in nonprofit organizations spans more than two decades and includes experience in healthcare and post-secondary sectors in Canada. Currently serving as President and CEO of Royal Columbian Hospital Foundation, Jeff is leading fundraising efforts as the hospital undergoes an unprecedented $1.3 billion redevelopment and expansion.
Jeff achieved the status of CFRE in 2003. He has advocated for the fundraising profession for many years as a lead instructor in post secondary fundraising programs and as a guest lecturer and keynote speaker within a variety of venues.
Jeff’s professional achievements include a University of Saskatchewan Alumni Achievement Award, a Giving Hearts Award for Outstanding Professional Fundraiser by the Vancouver Chapter of AFP and a Business in Vancouver “Forty Under 40” Award for his business accomplishments. He holds an MBA from the Edinburgh Business School at Heriot-Watt University in Scotland and a B.A. from the University of Saskatchewan in Canada.
Director of Development
Phillip has worked in fundraising for education for 15 years in the Development teams of the University of Warwick and London Business School. For the past 10 years, he has been Director of Development at the Warwick Independent Schools Foundation, where he oversees engagement and philanthropy across a family of schools for some 3,000 pupils between 3-18 years old.
Phillip currently serves as trustee and Deputy Chair of the Institute for Development Professionals in Education (IDPE). He is also a Governor of Chipping Campden School, a large state academy school in the Cotswolds. Phillip gained his CFRE accreditation in 2015, has served as UK CFRE Ambassador, and is a regular speaker and contributor to best practice in the UK fundraising sector.
He gained a BA in Theology and Religion from the University of Durham, where he also completed an MBA from Durham University Business School.
Mark Stuart, CFRE
President & CEO
The San Diego Foundation
San Diego, CA
Mark Stuart is a fund-raising and friend-raising professional with more than 30 years’ experience in all aspects of advancement operations and leadership.
For 14 years, Mark Stuart led San Diego Zoo Global’s (SDZG) Development and Membership Department. SDZG has the world’s largest membership programs with 450,000 individual members–all up for renewal each year. Stuart also oversaw government and community relations for SDZG.
Mark served as Associate Dean of Development and Alumni Relations for the University of Pennsylvania School of Veterinary Medicine. During his tenure, the school prepared, launched, and executed a five-year $100 million campaign, which was the largest fundraising effort for any veterinary school at that time.
Mark received a master’s in educational administration from McDaniel College and a bachelor’s in English, political science, and public service from Albion College.
In 2012, Mark received the Outstanding Fundraising Professional Award from the Association of Fundraising Professionals-San Diego Chapter. He has led or presented at regional and national CASE and AFP conferences.
Mark and his husband, Tim, live in the Village of Point Loma in San Diego, California.
President & CEO
BBB Wise Giving Alliance
As head of the Alliance, he oversees all aspects of the organization’s work, which includes: setting standards for soliciting organizations, evaluating charities in relation to these standards, publishing the Wise Giving Guide, assisting local Better Business Bureau charity review programs, promoting charity accountability, and providing a variety of materials on informed giving to individual, institutional and business donors and to government.
Appointed to his position in July 2001, the Wise Giving Alliance Board of Directors selected Mr. Taylor for his record of accomplishments in the non-profit arena and his business, professional, and volunteer background.
Mr. Taylor is a respected and sought-after voice in the non-profit sector on charity accountability, transparency, governance, impact, and strategy. Since spring 2018 he has held the position of Lecturer, teaching students at the Columbia University School of Professional Studies on ethics in the non-profit sector. He is a regular guest lecturer at the Georgetown McDonough School and the Trachtenberg School of Public Policy and Public Administration at George Washington University.
Brakeley Fundraising Consultants
Of her more than 20 years in fundraising, Astrid has spent 10 years working as a frontline fundraiser in the U.S. educational sector, working initially for a private school and later as Senior Development Director for the University of California. For many years she has specialized in major donor fundraising and strategy development. She is a CFRE and also trained as a Somatic Coach offering leadership coaching and training to executives in the non-profit sector.
Currently, Astrid is a partner at Brakeley Fundraising Consultants GmbH in Munich, Germany, as well as a leadership coach at Week53 Leadership Seminare und Coaching. Previously she served as a board member at Deutscher Fundraising Verband and is a current member of the European Fundraising Association’s board.
Her education includes a master’s in Chinese Studies (sinology) from the Ludwig-Maximillians-Universität München as well as a certificate in Modern and Classical Literature/Chinese Studies from Fudan University.