Are you seeking to develop long-term relationships with corporate companies? This class will give you practical and best-practice approaches to secure corporate sponsorships and make lasting partnerships. We will review current value-add trends in corporate philanthropy and sponsorship. Whether you’re developing a new relationship or strengthening existing partners, this workshop is for you!

Learning Objectives Include:
Understanding local and national trends in corporate philanthropy and sponsorships.
Develop strategies to transition your sponsorships to lasting partnerships.
Create meaningful sponsor benefit packages.
Develop strategies for making sponsorship visits.
BIO:
Valerie Day is Vice President for Advancement at Carson-Newman University. In this role, she serves as the chief fundraiser responsible for more than $8 million annually with a base of over 25,000 constituents including alumni, foundations, and corporations. Her diverse, 25-year career began in corporate sales and marketing with Coca-Cola, USA, special events, fundraising, non-profit management and now in the higher education sector with Carson-Newman University.

Valerie has served in the community on a variety of boards including United Way, Red Cross and Girl Scouts. She will serve on the Jefferson County Chamber of Commerce board, starting in January 2016. She is a member of Rotary Club of Knoxville, St. Andrew’s Episcopal Church and Leadership Blount.