Evaluating the CFRE International brand and brand promise

CFRE International is in the process of evaluating our brand and brand promise and we’re working with Achieve, a noted research and marketing agency for causes, to conduct the brand audit.

In a few days, current CFRE certificants, along with some CFRE candidates with active applications for initial certification, will receive a brief survey to assist us in this project. The survey seeks to collect diverse feedback about individuals’ understanding of the mission and values of CFRE International, the CFRE International brand, and their motivations for being interested in obtaining and maintaining certification.

We would really appreciate your feedback to the survey and thank you in advance for your help in this important process.