Did you know 52% of current CFREs report their employer contributed to part or all of the CFRE certification cost? Supportive employers know when fundraising staff hold a sector-recognized certification, it benefits the entire organization.

Cut and paste the text in the sample email below to share with your employer 10 ways a CFRE strengthens the fundraising team and how they can support you in attaining this professional milestone.
___________________________________________________________________

Dear [Name of person who makes training decisions],

I have been thinking about effective ways to advance our organization and would like to speak with you about striving to earn my Certified Fund Raising Executive (CFRE) certification.

I know from deep research and speaking to colleagues this certification will strengthen not only my fundraising skill set but our organization’s overall fundraising approach. It is a perfect time to embark on this journey.

With fundraising changing rapidly in the days of COVID, I believe there has never been a better time for me to fortify my fundraising knowledge to help our organization soar over barriers.

Outlined below is information about how having a CFRE on the team will enable our organization to keep moving forward in these trying times. I hope you will take my request into consideration. If you would like to set up a time to speak more in-depth, I would be happy to do so.

Sincerely,

[Your name]


How having a CFRE on our team benefits our organization
(and easy ways to support me on my CFRE journey)

1. Having a professional certification proves I have the knowledge to put industry best practices into action for our organization. Achievement of the CFRE certification elevates not only the employee but the entire organization.

2. Having a CFRE on the team shows the world we take pride in how we approach fundraising and our organization is aligned with current best practices. When fundraisers have a CFRE certification, our deep values of transparency and commitment to effective, ethical fundraising are on display.

3. When fundraising staff have their CFRE, it provides donors, grant makers, board members, colleagues, and other stakeholders additional proof that our dedication to ethics and professionalism in fundraising is unwavering.

4. The certification process is rigorous, requiring applicants to fortify their skills to bring the highest value to our team. When leadership decides how to allocate funds dedicated to professional development, the CFRE is a wise investment because it helps staff strengthen their professional skill set (which many achieve while studying for the CFRE exam). This helps ensure we are basing our fundraising on proven methods, not hunches or outdated tactics.

5. Every CFRE makes a formal pledge to agree to uphold the the Donor Bill of Rights, further demonstrating both the fundraiser’s commitment to best practices and ethical, donor-centric fundraising.

6. Every person who passes the CFRE exam demonstrates their dedication to best practices in transparency and honest, strategic, and meaningful fundraising. The CFRE exam has 200 questions across six key fundraising Knowledge Domains.

7. Fundraising staff who become CFREs have access to the CFREs Only section of the online community, CFRE Central. This is an active community where CFREs turn to one another with questions and advice. Being able to tap into this global knowledge bank gives us new perspectives and helps us learn from our peers.

8. In addition to providing funds for CFRE initial certification, many organizations adopt a policy that anyone seeking the certification be given the day off before the exam (and on exam day). Organizations want to ensure the test-taker’s mind is clear going into the exam. Since having a CFRE on the team benefits the full organization, giving the test-taker the space and time to study benefits everyone while ensuring this important investment is well spent.

9. Employers can give time, space, and access to Zoom where CFRE candidates can host and or/attend CFRE study groups. What the CFRE candidate learns in study sessions can be implemented straightaway in their day-to-day work, helping fundraising teams infuse their tactics and strategy with fresh thinking.

10. Employers may also purchase books or study guides to aid staff in preparing for the CFRE. CFRE preparation books will become property of the workplace and made available for others on the team so everyone can continually grow and learn.

TVNPA Logo

Tri-Valley Nonprofit Alliance

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Nepal Center for Philanthropy and Development

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BBB Wise Giving Alliance

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Korea Society of Philanthropy

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Habitat for Humanity Logo

Habitat for Humanity

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HKMA

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Boy and Girls Clubs of America

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China – CAFP

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NACCDO

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Brazil Fundraising Association

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European Fundraising Association

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Boy Scouts of America

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Japan Fundraising Association

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United Way Worldwide

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North American YMCA Development Organization

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New England Association for Healthcare Philanthropy

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Kenya Association of Fundraising Professionals

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International Catholic Stewardship Council

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Fundraising Institute New Zealand

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Fundraising Institute Australia

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Association of Philanthropic Counsel

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Association of Fundraising Consultants

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Educate Plus

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The Giving Institute

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AHP

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ALDE

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AFP

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